When you think of cheap soccer jerseys what the first thing that comes to mind is? Well first we can focus on the world “cheap”. The truth is the word cheap gets a really bad rap. In the copy-writing world they don’t like to use that world because they know it’s associated with a lot of undesirable images and thoughts. When you hear the word or you see it you probably think the following:
- Whatever the “cheap” thing is that way for a reason so there must not be a whole lot of value in having access to it. If it were of high value than it would be much more expensive right?
- Whatever the “cheap” thing is must be something that the seller wasn’t able to either sell or wasn’t able to sell enough of them. So now they’re being offered at a super low price as an incentive to buyers to take them off their hands in a very impulsive manner.
- The “cheap” item must be made in a very inferior manner. If this is the case that means you can count on it not lasting long. It will likely fall apart very fast or won’t offer whatever core benefit it’s supposed to offer.
- The “cheap” item is used or very old. Which means that it’s likely that it doesn’t have much life left in it to begin with or that it has been previously used and is visibly worn down?
Now all of this sounds reasonable, but in a lot of cases none of the above applies. This is why in the copy-writing world for example they try to instead to use other words rather than “cheap” like “low cost” or “affordable” instead because the thought associations are much better. When I say “cheap Chinese jerseys” for example you right away might think of all the previously mentioned points’ right? Even if we say “wholesale soccer jerseys” the association might still be negative.
The truth is that if you’re a soccer fan that wants a jersey from your favorite team such as a soccer jersey Jamaica, a Peru jersey or even a Korea soccer jersey, then why should you have to spend a ton of money on it? Soccer fans have been conditioned to believe that if they aren’t spending a ton of money upfront then they must not be as serious about the game as someone who is. Soccer fans have been convinced that the level of their loyalty and dedication to a given team or star player is directly associated with how much money they’re willing to come out of pocket for upfront.
The truth is that as long as you go with the right source, then you can feel good that the “cheap” option you’d be getting that although inexpensive will still be something made to have the desired look and quality of the higher priced options. One good source for soccer fans to go through would be www.amodeporte.com. Here is a resource where you can feel good about the quality of what you’re getting because they know if fans have a bad experience with the jersey they purchase they won’t be return customers.
They know that if fans don’t see the look and quality of the cheap jersey options they offer as being close to that of the pricier options, then fans won’t use word of mouth to let other fans know about them. This would have a bad impact on the growth potential they had.
If you were to purchase for example an Argentina jersey, a Brazil jersey or an Italy jersey from the source mentioned above, and then you could be confident that it’s going to hold up over a respectable period of time. You can be sure that it wasn’t going to fall to pieces after a few washes or that the look of it would be drastically diminished if you were to wear during a practice or a game you were in.
The word “cheap” doesn’t have to be something a soccer fan looks at as bad anymore when it comes to soccer jerseys.
